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Dream Assembly hosts Digital Demo Day, 9th June

17 Jun 2020
Farfetch Dream Assembly hosted a Digital Demo Day, on the 9th June, to celebrate the end of the fourth cohort of the program, run in partnership with Burberry. Stephanie Phair, CCO of Farfetch and Rajeev Aikkara, VP Digital Technology at Burberry welcomed the guests and Carol Hilsum, Innovation Director at Farfetch, led the ceremony. The event featured presentations from 8 innovative tech startups in the luxury fashion space who had the opportunity to pitch to a selected pool of external investors and brands.

Farfetch is the leading global technology platform for the luxury fashion industry. Farfetch Dream Assembly is the company’s accelerator program. The fashion and retail tech accelerator offers promising startups a program of mentorship, networking opportunities, early-stage funding, and access to investors.

Meet the startups:

Cerebra (USA)

Cerebra forecasts shifts in public opinion and demand, and their impact on the bottom line of fashion retail and consumer goods companies. Cerebra's unique technology combines unsupervised learning and natural language processing to find signals within any data source, including social media, user interviews, past sales, and next season's catalogs. These signals combine external with internal data, and are used by CMOs, CFOs, CCOs at both D2C companies and large international retailers alike, to improve recall and customer satisfaction while reducing costs. With 600+ ready-to-deploy product and consumer insights, Cerebra makes data-driven decision making easy - no coding required.

FavourUp (UK)

FavourUp helps brands to create localised user-generated content (UGC) including real-time insights down to postcode level. This leads to 6 times more user engagement and an average increase of 21% in order value. FavourUp has been recognised for AI Innovation of the Year by the Digital Leader Awards, the Best Innovation in Fashion Retail by Drapers, and the Software Customer Innovation Award by Retail Week. They are currently in discussions to run pilots with several global luxury brands, incl. Giorgio Armani.

Immersive Virtual Apparel (IVA) (UK)

IVA is a B2B platform connecting games with fashion & lifestyle brands.
IVA enables the integration and sale of IRL designs as clothing assets for game characters and avatars. Existing design specs are taken from brands and provided to games developers in a standardised package of 3D assets that are quick and easy to integrate in different game development pipelines.
Their product has recently gone live and they have on boarded first customers from both the gaming and brand side, have first assets on their platform, and will be releasing their first public project within the next weeks.


M-XR is developing the next generation 3D capture system, which allows luxury brands to automatically digitize real-world products accurately. Enabling operational and marketing teams to leverage the highest possible quality 3D models to explore and create truly compelling digital experiences. Bridging the reality gap has never been so close. M-XR's team is comprised of award winners in 3D production and AI having worked with fortune 100 companies.

Newlife (Czech Republic)

Newlife is a content platform featured on Dazed, Vice and the Times, helping creatives communities, brands and consumers earn a competitive advantage through design insights. In the past 30 days they received 3 million deeplikes and went from .09$ to .51$ in revenue per install, targeting a 3$ monthly revenue/user on a 100 million users available market. They reunited 25 startups to work on their dataset aiming at solving the problem of overproduction in fashion through their trendsetters taste data b2b product.

StyleScript (Netherlands)

StyleScript automatically enriches fashion data to improve existing recommendation engines by using the deep insights of collections and customers to create personal style profiles based on the unique fashion DNA of each customer. StyleScript has strategical partners, such as Accenture and Google and over 16 global fashion brands, who have seen a conversion rate increase on average of 14%.

Supply Compass (UK)

SupplyCompass is a product development and production management platform that enables fashion brands and manufacturers to produce better, together. Their cloud-based software is transforming the fashion industry by digitalising global supply chains and making sustainable sourcing easy and cost effective for brands and every player in the supply chain. They have sourced over £1.4m of product for 20+ Brands, have a global network of 60 manufacturers and are doing £20k+ in sales per month.

whoqip (Germany)

whoqip is digitising how customers interact with retailer’s physical stores by providing retailers with tools to improve exciting store experiences and data capture opportunities. By using machine learning and AI, whoqip utilises anonymous shoppers’ data to improve in-store conversion rates by 20% and increase the basket size by up to 130%. As one of the first solutions in the market, whoqip has already numerous paying customers across hospitality, fashion and sports industries. COVID-19 has only increased their relevance, demand and sales pipeline of 50%.

The eight companies who were part of the fourth cohort were focused on shaping the future of fashion and retail and were selected from 155 applications from around the world.

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